Paperman Media (Mumbai )- Advertising must build trust, not just reach,” said Shri Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, while delivering the keynote address at the AdTrust Summit 2026 in Mumbai today. The Union I&B Secretary underlined the urgent need for a responsible, transparent, and credible advertising ecosystem in India, especially as the sector grows in scale, complexity and influence. Shri Jaju emphasized that while the sector should continue to grow, there must also be accountability, especially in the digital space. The I&B Ministry’s approach is focused on building trust, supporting growth and ensuring responsibility, he added.
The first edition of AdTrust Summit 2026, organized by the Advertising Standards Council of India (ASCI) brought together representatives from advertising, media, technology, and government sectors to deliberate on key issues related to responsible advertising. The discussions focused on emerging trends, legal frameworks, and the impact of new technologies on advertising practices.
