Bhubaneswar- ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers Limited (ABD), today announced its entry into the Odisha market with the launch of AODH Irish Whiskey, WOODBURNS Contemporary Indian Malt Whisky, YELLO Designer Whisky and RANGEELA Contemporary Indian Vodka in Bhubaneswar.
The launch marks a significant milestone in ABD Maestro’s strategic market expansion as the company strengthens its presence in high-potential markets. The move reflects the company’s vision of building a future-forward portfolio of culturally resonant premium spirits for evolving Indian consumers.
With superstar actor and entrepreneur Ranveer Singh as Co-Founder and Creative Partner, ABD Maestro brings a fresh perspective to modern luxury. The focus is to offer brands that are rich in craftsmanship, with and distinct and authentic narratives.
The ABD Maestro portfolio in Odisha brings together four distinct brands, each with a unique identity. AODH Irish Whiskey offers its smoothness and craft through a triple distillation process; WOODBURNS Contemporary Indian Malt Whisky, is already winning the world’s most respected and recognised awards; YELLO Designer Whisky, is a bold cross-continental fusion of Scotch and Indian Malts created for modern Indian palates; and RANGEELA Contemporary Indian Vodka, celebrates our country’s vibrant spirit through a playful and expressive brand experience.
Announcing ABD Maestro’s Odisha debut at a launch event held in Bhubaneswar, Bikram Basu, Managing Director, ABD Maestro, said: “Odisha always understood craftmanship and has shared with the world its Patta Chitra, applique from Pipli, silver filigree, Kotpad or Ikat among many others. The consumer in Odisha has the finesse to understand unique experiences. In our world of spirits and experiences, Odisha is a priority. We’ve designed our portfolio to blend world-class craftsmanship with modern luxury. Whether it’s the smooth refinement of AODH or the playful energy of RANGEELA, the exploration of WOODBURNS or the boldness of YELLO, our goal is to elevate everyday celebrations and match evolving tastes.”
With its Odisha debut, ABD Maestro continues to build one of India’s most distinctive premium spirits portfolios, while expanding the reach of its nationally recognised brands across cities within the Odisha market.
