Paperman Media । Bhubaneswar
The Inter-Media Publicity Coordination Committee (IMPCC), Odisha Region, held its meeting today at Conference Hall No. 2 Regional Institute of Education (RIE), Bhubaneswar. The meeting brought together representatives of various government departments and organisations to share their achievements, discuss publicity activities and explore ways to strengthen coordination in public communication.
The meeting was chaired by Shri Akhil Kumar Mishra, Additional Director General, PIB and CBC, Bhubaneswar and Chairman, IMPCC, with Prof. Laxmidhar Behera, Principal, RIE, Bhubaneswar, as the Chief Guest. Members discussed ways to strengthen coordination, improve public outreach and ensure wider dissemination of accurate and timely information through different media platforms.
In his address, Shri Mishra highlighted the nearly five-decade legacy of IMPCC in Odisha and emphasised the need for stronger coordination among member organisations. Referring to Albert Camus’ novel The Plague and the communication challenges during COVID-19, he stressed the importance of empathy, meaningful dialogue, transparency and timely information sharing. He urged members to break communication barriers, understand people's concerns and work together to ensure that government initiatives reach their intended beneficiaries.
Prof. Behera said that media support plays an important role in promoting the new textbooks developed under the National Curriculum Framework 2023, with a focus on Bharatiya Gyan Parampara. He thanked PIB, Akashvani and Doordarshan for their continued support in covering RIE’s activities and sought their cooperation in publicising the institute’s academic, research and training programmes.
The meeting also provided an opportunity for member organisations to share their recent public relations initiatives, successful communication models and best practices, while discussing their possible application across organisations to make government information and messages more accessible and effective through different media platforms.
The meeting was attended by Dr. Sanjeev Dwivedi, Scientist, IMD, Bhubaneswar; Dr. Rajashree V. PM, Scientist, IMD, Bhubaneswar; Dr. Suchitra Sasmal, Senior Regional Director, Regional Office for Health & Family Welfare, Ministry of Health & Family Welfare, Bhubaneswar; Shri Jagadish Sahu, Assistant Director, MSME, Cuttack; Shri Lalmohan Mohapatra, Senior Accounts Officer, O/o CCA, Odisha, Department of Telecommunications; Ms. Usha Rani Kasera, Assistant Accounts Officer, O/o CCA, Odisha, Bhubaneswar; Shri Prasanta K. Sarangi, AAO, O/o CCA, Odisha; Dr. Debasis Mohapatra, Assistant Professor, RIE, NCERT, Bhubaneswar; Shri Manoj Kumar Jali, Deputy Director, PIB, Bhubaneswar; Prof. Ramakant Mahalik, Smt. Ritanjali Dash and Dr. Manasi Goswami, RIE, Bhubaneswar; Shri Ajit Kumar, Regional Director, NSS, Bhubaneswar; Shri Sudarsan Sahoo, News Editor, RNU, Doordarshan, Bhubaneswar; Shri Nirmalya Behera, News Editor, RNU, Akashvani, Cuttack; Dr. Sourav Gupta, Associate Professor and Head, Department of J&MC, Central University of Odisha, Koraput; Dr. Abhishek Mishra, Deputy Director, News, Doordarshan; Dr. Pravat Kumar Jena, Regional Director, IGNOU Regional Centre, Bhubaneswar; Shri Sarbeswar Nayak, Assistant Director, NACIN, ZTI, Bhubaneswar; Dr. Vivek Tiwari, Associate Professor, IISER Berhampur; Shri Tapan Kumar Raul, Sub-Regional Employment Officer, NCSC for SC/ST, Bhubaneswar; Shri Sanatan Das, Assistant Director (Employment), NCSDA, DGE, Ministry of Labour & Employment; Smt. Sasmita Paikaray, Field Publicity Officer, CBC, Bhubaneswar; and Shri Bikash Ranjan Dalai, IA, PIB, Bhubaneswar, among others.
At the outset, Shri Pradeep Kumar Choudhury, Member Secretary, IMPCC and Assistant Director, CBC, welcomed the participants and briefed them on the objectives of the meeting and forthcoming activities. Members also exchanged views on the theme and programme for the upcoming IMPCC meeting. Dr. Debasis Mohapatra, Assistant Professor, RIE, Bhubaneswar, proposed the vote of thanks
