Bhubaneswar- Mangaldeep, ITC’s Agarbatti brand has roped in Odia superstar Babushaan Mohanty for its agarbatti offering the ‘Mangaldeep Jagannath Temple’ agarbattis. This agarbatti is created by rural women of Odisha under the aegis of ORMAS (Odisha Rural Development and Marketing Society) and was launched by the Hon’ble Chief Minister of Odisha, Mr. Naveen Patnaik,during last year’s Rath Yatra festival.
The Rath Yatra this year will be seeing Babushaan endorse the Mangaldeep Jagannath Temple agarbatti brand. The Superstar of Odia movies with a career spanning more than a decade, has given multiple hits and earned many awards. Babushaan, also a trained classical singer, will be endorsing the very special offering by Mangaldeep, dedicated to the people of Odisha.
Speaking about the association, Mr. Ravi Rayavaram, Chief Executive, ITC’s Agarbatti Business, said “Babushaan will be endorsing the most divine agarbatti offering specially crafted for Lord Jagannath’s devotees called ‘Mangaldeep Jagannath Temple’ agarbatti. We are happy that more local hands are joining for Mangaldeep’s mission of bringing home the divinity of Jagannath Puri temple. We are also very grateful of ORMAS and Shree Jagannath Temple, Puri who hailed the baton with us last year to launch this divine product for lacs of Lord Jagannath’s devotees. Babushaan,a devotee of Lord Jagannath and one of the most loved person in Odisha was a perfect fit for the brand to take this mission to every house in Odisha.”
Babushaan Mohanty, said “It is a great pleasure to be associated with ITC’s Mangaldeep brand and that too for a divine product made for the people of Orissa. Mangaldeep Temple’s brand mission is to help consumers experience the divinity of the temple in their homes. I am excited to be a part of this mission. I am also excited that the agarbatti provides a source of livelihood to many rural women of Odisha. ITC, ORMAS and the Shree Jagannath Temple, Purihave come together and I am happy to be associated with this unique initiative.