New Delhi- Dollar Industries Limited,one of India’s leading brands in the hosiery segment, unveiled its new corporate brand identity with a fresh vision of ‘Wear the Change’. Following the Government’s norms of social distancing, the company digitally revealed its newly designed logo along with superstar Akshay Kumar and Mr.Vinod Kumar Gupta, Managing Director, Dollar Industries, Ltd. The unique concept was one of its kind initiative by the brand to reach out to its consumers and share its message of ‘Wear the Change’ by staying in tune with digitization and changing times.
Hosted via e-press conference, Dollar Industries Ltd.’s re-branding exercise is the result of a calculated decision to create a youth friendly image along with an improved brand architecture and user friendly interface. The reinvigorated brand identitywill assist in creating a synchronised brand portfolio and create a brand recall value amongst its end consumers and stakeholders. Dollar Industries Ltd. identifies the changing market trends and the need to innovate and keep up with the change. Therefore, the re-branding would ensure the brand responds to the market need for youthfulness and vigour.
Commenting on the occasion Mr.Akshay Kumar, Brand Ambassador, Dollar Industries Ltd. said, “My association with Dollar has been stupendous since the last ten years and today I am thrilled to be unveiling their new brand logo & identity through this virtual activity. Currently the pandemic across the world has generated an unprecedented circumstance and calls for widespread cooperation at all levels of society. In every situation, I search for positivity and as the Brand Ambassador of Dollar I urge everyone to stay safe during such difficult times, with a hope that we will be back soon.”
Sharing his thoughts about the new brand revelation, Mr.Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd. stated, “Our brand identity focuses on ‘Wear The Change’ which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs. The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders.”