Madrid- The World Tourism Organization (UNWTO) has joined forces with CNN International for a major new initiative designed to inspire people to get ready to travel again. The #TravelTomorrow campaign combines the key message of the United Nations specialized agency with the creativity of the broadcaster and looks to a brighter future for global tourism and those that are reliant on the sector for their livelihoods.
From the start of the COVID-19 pandemic that brought the world to a standstill, UNWTO has emphasized the importance of putting public health first. The “Stay Home Today to #TravelTomorrow” message has been amplified around the world, both by governments and by individual travellers. Now, as many destinations look to easing travel restrictions, UNWTO has partnered with CNN to create a 60 second film celebrating the unique power of tourism to inspire and bring people together.
“Recovery, unity and opportunity”
UNWTO Secretary-General Zurab Pololikashvili said: “In these challenging times we must all play our part – staying home today, supporting the efforts of the global healthcare community in combating COVID19 – so that we can #TravelTomorrow. But this does not mean we should stop dreaming about the places we will one day travel to. I am excited by this new initiative created by CNN, a valued partner of the UNWTO, to keep the world connected to the people and places that wait for us when we can once again enjoy the gift of travel – a sector that will be critical to global economic recovery, unity and opportunity.”