Bhubaneswar- Padmashree Nila Madhab Panda’s latest music video on hope and happiness “AAU KICHHIDINA PARE” that will follow this grim period of corona led lock down has been released by Hon’ble Chief Minister of Odisha Naveen Patnaik. The video focuses on times to look forward, times when things will return to normal and we all will once again rejoice in all the tiny nuances of a joyful life. This music video has been supported by Information and Public Relation (I& PR) Department, Govt. of Odisha in public interest.The objective of the video at a time like this, is to give hope to people and paint a beautiful world to look forward to, post covid 19.
This video seems to have caught the fancy of viewersin a massive way and is all set to be the most promising video of recent times.More than 2.5 million people viewed it in just 6 hours following release of video on yesterday afternoon across digital media and there have unlimited views across TV Channels.
“AAU KICHHIDINA PARE” has been conceptualized, produced and directed by Nila Madhab Panda. The Lyrics have also been written by him. Music composed by Prem Anand and singers Sabisesh, and Diptirekha lend their voice for the mucis video.Line producer of the video is Sushant Das Mohaptra and has been edited by Sangram Lenka. DOP are Bishnu Subudhi, Pradeep Sahoo, Sanjeet Rout and Samarendra Das.
Bijaylaxmi Praharaj, Padmashree Haladhar Naag, Padmashree Dillip Tirkey, Padmashree Nila Madhab Panda, Padmashree Sudarsan Pattanayak, Anubhav Mohanty, Barsa Priyadarsini, Babusan Mohanty, Elina Samantaray, Archita Sahu, Sabyasachi Mishra, Prakruti Mishra, Dutee Chand, Lipsa Mishra, Pragyan Khatua, K. K, Padmini Rout, Sanjay Singer ,Lisa Mishra and Ishita Singh like eminent artist and personalities are part of the music video.