Cuttack- Tupperware, a global premium homeware brand based out of Orlando, US, announced the expansion of its footprint in Odisha, with the launch of an exclusive brand outlet in Cuttack. With this launch, the national count of exclusive Tupperware outlets reach a notable figure of 51. This launch is part of the brands transformation from a direct-selling brand to opening multiple channels of sale, to serve latent demand. Apart from launching exclusive brand outlets, Tupperware India also entered the e-tail market in August 2019 and has its products listed on Amazon, Flipkart and Paytm – all in harmony with their existing direct selling channel. These steps reflect the companys intent to evolve with the changing social dynamics and consumer buying patterns.
Speaking about the outlet launches and business transformation, Mr. Deepak Chhabra, Managing Director, Tupperware India, said, Tupperware is a cultural touchstone and we are embracing that now by opening our doors for more people to experience the magic and depth of our products. We recently underwent a strategic transformation and adopted a customer-centric multi-channel approach to our business. As we increase our consumer touchpoints through the e-tail and retail formats, ensuring presence in key growth markets is crucial. I am elated that we will now be accessible for our consumers in Cuttack, and people will have the opportunity to experience and buy our wide range of products at this outlet. We recently crossed the milestone of launching 50 exclusive brand outlets in India, and that itself speaks volumes about Tupperwares growth in the past 6 months. With 100 more outlet launches planned within 2020, we hope this momentum propels us into newer markets and further strengthens our position.”