Vedanta launches Primary Foundry Alloy (PFA) at SIAM Annual Convention- 130919

Bhubaneswar- Vedanta Aluminium, the largest primary aluminium producer of India, announced the formal launch of its newest product line, Primary Foundry Alloy (PFA) for the Indian automotive industry. With the unveiling at the 59th Society of Indian Automobile Manufacturers (SIAM) Annual Convention 2019, Vedanta became the first primary aluminium producer to supply the raw material for alloy wheels in the country. Until now, the auto and ancillary industries were completely dependent on import for the product.
Vedanta’s investments in creating a PFA capacity of 240,000 tonnes is in alignment with the government’s ‘Make in India’ initiative to cater to the domestic requirement of automotive companies and original equipment manufacturers to rely on indigenously procured material. Localisation of the sustainable domestic raw material supply chain will surely help the Indian automotive industry.
Speaking on the occasion,Mr Ajay Kapur, CEO – Aluminium and Power, Vedanta Ltd. said, “As a long-term strategy, we are adopting various measures to serve the growing demand of our Indian customers. With the introduction of the Primary Foundry Alloy, we have expanded our product portfolio that will enhance our reach to the end customers and allow us to become a significant player in the product value chain in the automotive industry. We believe the new product will not only support the auto sector but also help reduce India’s import bill.”

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