Dahibara Aloodum should GI Tag, Odisha Celebrates Dahibara Aloodum Day. 040319

Taranisen Pattnaik

One of the promotional campaign for DBADD in social media

Do you remember these lines from the iconic Odia song ‘Asa kiye khaiba ho Ama Raja Babu Ghara Khana” from Odia movie Akhi Trutiya (1978). It’s one of the few Odia songs dedicated to Odia cuisine. Biri Bara and Dahi Bara among other Odia delicacies, prompted it to be featured here in this article for obvious reason since Odisha celebrated its maiden Dahibara Aloodum Dibasa on 1st March recently. As Dahibara Aloodam is our own product of Odisha it should GI tag by the government of Odisha in proper channel.

The concept of observing Dahibara Aloodum Dibasa on the lines of Pakhala Dibasa (20th March), Rasagola Dibasa (Niladri Bije day) the brainchild of two hardcore guys – Vishwajeet Das from Bhubaneswar , founder of motovlogging channel in You Tube by the name ‘JustVish’ & Rohit Srivastava, founder of Foodfindo, a food community from Cuttack. They came up a unique campaign with official hashtags like #DahibaraAlooDumDibasa & #AlooDumDahibaraDibasa to be heavily promoted in the social media platform on individual levels. The hashtag wording was kept as authentic Odia to maintain its ethnic feel. The reason for choosing the day as March 1st was obvious – the advent of summer season & this day is quite easy to recall. This time the campaign is limited to social media only just for awareness among foodies & fans of Dahibara. Next year, the plan is to connect with the Dahibara sellers.

A sample plate of Dahibara and Aloodum

The intention was to give credit to the people who have in for generations been in the business of serving this delicacy called Dahibara Aloodum. The social media pages were flooded with images of foodies Dahibara Aloodum plates either made at home or purchased from street stalls. Although the campaign was started in cities of Cuttack-Bhubaneswar by the Odia foodies community, but it has surpassed the boundaries of Odisha & Odias and social media played a powerful role in popularizing the campaign. Even overseas Odias were noticed celebrating this day by sharing catchy images of Dahibara Aloodum prepared by them. As per Rohit Srivastava – if there is one dish that can ignite more emotions than any other dish in Odisha, then its Dahibara Aloodum. This one dish can bring people closer, communities closer and can make foodies happy. The ground rules were kept simple & more emphasis was given on experience sharing among all so that by next year, it will be stronger.

Aloodum Dahibara is undoubtedly the favourite snacks of Odisha which can be consumed at any time of the day, be it during breakfast time, lunch time, evening snacks time or even dinner time. Dahibara is just Bara made from urad daal & soaked overnight in curd water whereas Aloodum (Dum Aloo in Odia) is the spicy gravy curry made from potatoes. And, when these two are served in jugalbandi, one gets heavenly feeling while gulping it. However, there is no documented origin of the dish Dahibara Aloodum in Odisha. Since, Cuttack was the trading capital of Odisha, there are many communities and from this confluence of culture, many new food varieties gets evolved and Dahibara Aloodum might be the outcome of it since the business communities like Sindhis, Gujaratis, Marwaris all are comfortable with their style of making & consuming Dahi Vada & Aloodum, but separately. It’s also said to be developed around Bidanasi (old Cuttack), the vendors who were selling near Barabati Fort. One of the vendor who was selling Dahibara & Dum Aloo separately, tried by mixing and making it into one as a supplement & it clicked. Legend Raghu Dahibara is an outcome of this gharana who is from Bidanasi & initially was selling near Barabati, but later on shifted his stall to Bindanasi chowk. As already shared, there are basically two types of Dahibara in Cuttack – one simple Bidanasi type without any toppings & the other layered one sold in rest of Cuttack. 1st March was zeroed on as the day for celebration since summer arrives by this time in Odisha & people looks for lassi, pakhala, butter milk, curd, sharbat type items. And, what could be better than Dahibara with its butter milk acting as coolant to body. Moreover, it’s quite easy to remember & recall a date like 1st March.

A street Dahibara Aloodum vendor

Hot spots in Bhubaneswar selling Dahibara Aloodum includes Prasant Sahoo’s (Mitu Bhai) stall near Rabindra Medical Hall & Ajaya Sahoo’s stall near Yes Bank, both at Bapuji Nagar, near Reliance Fresh at ID market (near Reliance Fresh), near DAV School Unit 8 (new apartment), Trinath Dahibara at 100 feet Road near Jagamara etc. Cuttack has a long list of hangouts made short – Ishwar Behera (Biju Patnaik Chowk), Raghu Mausa (Bidanasi), Purnia (Bidanasi), Kathi Bhai (Gouri Shankar Park), Bhagi (Mission Road), stalls near Barabati Stadium, Trinath Dahibara (Kanika Chowk) etc. When it comes to Dahibara Aloodum, Cuttack has edge over Bhubnaeswar in terms of taste & popularity, but Bhubaneswar is soon picking up.

Dahibara ready to be served in hotels

These are all about street cart sellers. Even restaurants have been serving Dahibaras for decades. During the 90s, majorly North Indian snack shops/restaurants in Bhubaneswar like Dama Maharaj (Unit- III) selling plain Dahibara with meetha chutney. There is no written data who introduced the street business of Dahibara Aloofum in Bhubanesawar, but two Mausas (old man) were noticed selling Dahibara Aloodum. One was noticed opposite Governor House (towards Ganga Nagar) with a red shirt as branding & another one at Bapuji Nagar’s 1st lane. Gradually, Dahi Bada trend clicked & the vendors started using Red shirts as trademarks for Dahi Barawalas, inspired from the Governor House mausa’s branding. Now there is a specific association in Bhubaneswar, by the name Bhubaneswar Dahi Bara Byabasayi Mahasangha (BDBBM) with over 320 as members as per unconfirmed information. If we count the non-members, it will be another 300 or more, each occupying their designated streets & even highways and doing business as per different timings & taste. Surprisingly, many vendors are originally from areas like Bayalish Mouza in Cuttack & Begunia in Khurda, majorly from Gudia community with Sahoo surnames. Even some vendor commutes from their villages nearby to cities for daily brisk business. Hope, Dahibara Alodum Dibasa to be more popular by next year & turn truly global!!

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1 Comment on "Dahibara Aloodum should GI Tag, Odisha Celebrates Dahibara Aloodum Day. 040319"

  1. sudhansu sekhar parija | 16th April 2020 at 9:33 am |

    Hi, a good report, I need the contract number of the same association….

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